Vol. 20 No. 1 (2017)

Articles

• Stereotype of Women in the Media The Fault of the Women or the Media?

  Iorhemba Moses Akurega, Daniel O Okoro

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• The Bigger, the Better? Perception of Mergers and Acquisitions in the Nigerian Advertising Industry by Practitioners in Lagos, State Nigeria

  Nnaane Barikui

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• Testing the AIDA Model Hypothesis Vis-À-Vis Subscribers’ Response to Unsolicited SMS Adverts

  Celestine Verlumun Gever, Innocent I. Olijo

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• Effective Customer Relations as a Public Relations Strategy in Financial Institutions A Study of Access Bank PLC Ibadan, Oyo State, Nigeria

  Daniel I. Nwogwugwu

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• What is music? A Definitional Enquiry into the Concept and Meaning of Music as Art, Science and Technology

  Emelda Chinasa Nnanyelugo, Christiana Chinyere Ukwueze

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• Getting Share of Voice Without Share of Wallet– How a Midsize Company can Compete Against Industry Giants–the Experience of Fidelity Bank Using CSR

  Emma Esinnah

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• Equal access Rule in Political Broadcasts An Appraisal of Political Advertising on Television in Nigeria

  Tonnie O. Iredia

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• Imperatives of Advertising Regulation

  Joe-Eugene Onuorah

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• Political Advertising and Smear Campaigns Whither Nigeria?

  Kingsley Chukwuemeka Izuogu, Philomena Umoren

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