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International Journal of communication: an interdisciplinary Journal of communication Studies
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  1. Home /
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  3. Vol. 20 No. 1 (2017)

Vol. 20 No. 1 (2017)

Published: 2020-02-20

Articles

  • Stereotype of Women in the Media The Fault of the Women or the Media?
    Iorhemba Moses Akurega, Daniel O Okoro
    • VIEW PDF
  • The Bigger, the Better? Perception of Mergers and Acquisitions in the Nigerian Advertising Industry by Practitioners in Lagos, State Nigeria
    Nnaane Barikui
    • VIEW PDF
  • Testing the AIDA Model Hypothesis Vis-À-Vis Subscribers’ Response to Unsolicited SMS Adverts
    Celestine Verlumun Gever, Innocent I. Olijo
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  • Effective Customer Relations as a Public Relations Strategy in Financial Institutions A Study of Access Bank PLC Ibadan, Oyo State, Nigeria
    Daniel I. Nwogwugwu
    • VIEW PDF
  • What is music? A Definitional Enquiry into the Concept and Meaning of Music as Art, Science and Technology
    Emelda Chinasa Nnanyelugo, Christiana Chinyere Ukwueze
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  • Getting Share of Voice Without Share of Wallet– How a Midsize Company can Compete Against Industry Giants–the Experience of Fidelity Bank Using CSR
    Emma Esinnah
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  • Equal access Rule in Political Broadcasts An Appraisal of Political Advertising on Television in Nigeria
    Tonnie O. Iredia
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  • Imperatives of Advertising Regulation
    Joe-Eugene Onuorah
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  • Political Advertising and Smear Campaigns Whither Nigeria?
    Kingsley Chukwuemeka Izuogu, Philomena Umoren
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