Gever, Celestine Verlumun, and Innocent I. Olijo. “Testing the AIDA Model Hypothesis Vis-À-Vis Subscribers’ Response to Unsolicited SMS Adverts”. University of Nigeria Interdisciplinary Journal of communication Studies 20, no. 1 (February 20, 2020). Accessed March 29, 2024. https://journal.ijcunn.com/index.php/IJC/article/view/56.