TY - JOUR AU - NWORGU, K .O PY - 2020/09/05 Y2 - 2024/03/29 TI - COMMUNICATION TECHNIQUES AND SKILLS IN PUBLIC HEALTH ENLIGHTENMENT CAMPAIGNS IN THE LOCAL AREAS: A CRITICAL APPRAISAL JF - University of Nigeria Interdisciplinary Journal of communication Studies JA - UNIJCS VL - 5 IS - 1 SE - Articles DO - UR - https://journal.ijcunn.com/index.php/IJC/article/view/133 SP - AB - Health information is a vital tool for effective health delivery. In Nigeria, communication on health issues is Urban-based. The paper focuses on communication techniques and skills forĀ· public health enlightenment programmes in the rural areas. The study examined issues in public health, especially, as it relates to HIV/ AIDScampaign. The researcher recommends a new approach to health communication based on traditional channels which are people-oriented and culture-specific. To this end, it is argued that any communication on health should evoke empathy and accommodation of people living with incurable diseases, including HIV/ AIDS. ER -