A CONTENT ANALYSIS OF NEWSPAPER COVERAGE OF SUSTAINABLE DEVELOPMENT GOALS (SDGs) CAMPAIGN
The media as a vehicle of social integration and development is acknowledged to have great influence in enhancing public knowledge of government programmes and the attainment development. This study examined newspaper coverage of Sustainable Development Goals (SDGs) campaign in Nigeria with aim to know the importance attached to the issue of sustainable development in Nigeria. Four national newspapers: The Punch, The Guardian, Nigerian Tribune and The Nation were used for the study. Content analysis was adopted as the research design. The population of the study was 2,188 editions published within January 2016 to June 2017.
However, simple random sampling technique was used to select the sample size of 1,152 while, coding sheet and coding manual were instruments used to collect data. The data were analysed using percentages and frequency distribution tables. Findings revealed that, although Nigerian newspapers presented SDGs campaign with a positive tone, nevertheless, the campaign publications were in form of news-story presentations, while the presentations were to a large extent placed inside the pages. Based on the findings, the study recommended that print media should give more prominence to development stories, present exclusive editorials and comprehensive feature articles that will aid in-depth analysis and enlightenment on SDGs programmes in order to positively prepare the public towards taking steps to achieving these goals.