NEEDS GRATIFICATION VERSUS KNOWLEDGE GAPS

A COMPARATIVE STUDY OF THE USES OF SATELLITE AND LOCAL TV

  • INNOCENT OKOYE
Keywords: elite neighbourhood, Local TVand satellite TV, foreign media contents

Abstract

This is the report of two surveys carried out in Ikoyi, a typical elite neighbourhood and Mush in, a typical urban slum, both in Lagos metropolis. The study compares the uses of Local TVand satellite TV by the residents ofboth districts for the gratification of their surveillance, diversion and interaction needs. The study establishes a heavier dependence on satellite TV by Ikoyi residents and analyses its implications against the old debate of trans-border news flow and Tichenor's Knowledge-gap hypothesis. Recommendations are submitted to guide policy formulation in Nigeria and other developing nations in the new millennium, in theface of the ever-increasing bombardment offoreign media contents.

Published
2020-06-30
How to Cite
OKOYE, I. (2020). NEEDS GRATIFICATION VERSUS KNOWLEDGE GAPS: A COMPARATIVE STUDY OF THE USES OF SATELLITE AND LOCAL TV. University of Nigeria Interdisciplinary Journal of Communication Studies , 1(1). Retrieved from https://journal.ijcunn.com/index.php/IJC/article/view/75
Section
Articles