Linking Perception with Coverage

Influence of Journalists’ perceptions of Presidential inaugural addresses in Nigeria on their Reportage

Abstract

There is dearth of literature linking journalists’ perception of presidential inaugural addresses with reportage globally. This study examined this issue within the Nigerian context (n=323). The result showed that journalists’ media organization dimensions significantly influence perception of presidential inaugural address vis-à-vis development. Journalists’ media organization dimensions significantly influence reportage of presidential inaugural address vis-à-vis development. Journalists’ perception of presidential inaugural address is significantly associated with their tone reportage of same vis-à-vis development and journalists’ role perception significantly influence reportage of presidential inaugural addresses vis-à-vis development. The theoretical, scholarly, and practical implications of the results have been examined.