Influence of the Indomitable Advertisements on Noodles Preference of Selected Secondary School Students in Lagos

  • Mofoluke Ibidunni Akoja
  • Emena Kesena Odibo
  • Oluwatoyin Lateefah Kareem
Keywords: television advertising, noodle preference, indomitable, projecting false

Abstract

Among the noodle brands in the Nigerian market, research and market data confirmed that Indomie noodles is topmost on the taste pallet of most children. The study attempts to find out why especially since literature provides evidence supporting the fact that television advertisements are highly influential on children. The study was based on two theories - the attitude change theory and agenda setting theory. Using the questionnaire, data were collected from a sample size of 250 respondents drawn from two secondary schools that formed the population of the study. Findings show that 64.8% craved forIndomie noodles after watching the advertisement due to its appeals. It concludes that the indomitable advertisement influenced their perception and preference for Indomie noodles. It is recommended that marketers and advertisers should avoid using concepts projecting false claims in advertisements targeted at children.

Published
2020-02-20
How to Cite
Akoja, M. I., Odibo, E. K., & Kareem, O. L. (2020). Influence of the Indomitable Advertisements on Noodles Preference of Selected Secondary School Students in Lagos. University of Nigeria Interdisciplinary Journal of Communication Studies , 21(2). Retrieved from https://journal.ijcunn.com/index.php/IJC/article/view/36
Section
Articles