Audience Perception Of Nollywood Portrayal of Diabolism and 21st Century Image of Nigeria: A Study of Enugu State Residents

  • Victor Chibueze Nwogbo
  • Victor Bassey Ikot-Osin
  • Chioma Juilet Jeremiah
Keywords: Film, Diabolism, Nollywood, Image perception, Nigeria

Abstract

Nollywood is the second largest movie industry by output, making about 50,000 movies in about two to three weeks and the third largest industry by finance behind the United States and India, selling about 50,000 copies both in Nigeria and Diaspora. Herein lies the problem that even in this current 21st century and as production is plenteous, Nollywood’s content and message has barely grown from the diabolism themed messages she began with. It is against this backdrop that this study assessed the audience perception of diabolism portrayal in Nollywood and 21st century image of Nigeria. The study adopted the survey research design. The population of the study was made up of residents of Enugu state in Nigeria. A sample size of 385 persons was studied. The study used multi-stage sampling technique where different sampling techniques were adopted in the selection process. Findings of the study show that 41.3% of the respondents agree that Nigerian films contain a lot of diabolic scenes which project Nigeria to have a negative image. Also while 57.1% still believe Nollywood has great role to play in improving and promoting a positive Nigerian image through scientific advancement, patriotism, advancement in entrepreneurial skills etc inspired themes. The study therefore recommends among other things that The National Film and Video Censors Board (NFVCB) should organise regular seminars for producers, directors and others involved in the film making process to enlighten them on their obligations to feed the minds of the people.

Published
2021-10-06
How to Cite
Nwogbo, V. C., Ikot-Osin, V. B., & Jeremiah, C. J. (2021). Audience Perception Of Nollywood Portrayal of Diabolism and 21st Century Image of Nigeria: A Study of Enugu State Residents. University of Nigeria Interdisciplinary Journal of Communication Studies, 27(1), 70-84. Retrieved from https://journal.ijcunn.com/index.php/IJC/article/view/159