Public Relations Practice and Premium Income Generation in Nigerian Insurance Companies

A Comparative Study of Sovereign Trust and Unity Kapital

  • Kunle Ogedengbe Elizade University Ilara-Mokin, Ondo State, Nigeria
Keywords: Activation and acceleration theory, Premium income generation, Public relations, Sovereign Trust Insurance Plc, Unity Kapital Assurance Plc

Abstract

This study examines the relationship between employment of public relations (PR) and income generation in Nigerian insurance companies. Participant observation and desk research techniques, covering ten years from 2007 to 2017, were used. Sovereign Trust Insurance Plc and Unity Kapital Assurance Plc are the case studies. One of the companies used PR better than the other. The work found that the company with good usage of PR has higher income despite both companies having same fundamentals and operational licences. The findings resulted in the development of a theory. Good usage of PR was recommended for the low performing company (especially in its new form) in order to generate more income which will increase the contribution of insurance to Nigeria’s gross domestic product from its present less than one per cent (PWC, 2015) and also ensures that the company lives as a going-on concern.

Author Biography

Kunle Ogedengbe, Elizade University Ilara-Mokin, Ondo State, Nigeria

Mass Communication Department

Published
2021-03-12
How to Cite
Ogedengbe, K. (2021). Public Relations Practice and Premium Income Generation in Nigerian Insurance Companies: A Comparative Study of Sovereign Trust and Unity Kapital. University of Nigeria Interdisciplinary Journal of Communication Studies, 26(1). Retrieved from https://journal.ijcunn.com/index.php/IJC/article/view/152
Section
Articles