COMMUNICATION TECHNIQUES AND SKILLS IN PUBLIC HEALTH ENLIGHTENMENT CAMPAIGNS IN THE LOCAL AREAS
A CRITICAL APPRAISAL
Health information is a vital tool for effective health delivery. In Nigeria, communication on health issues is Urban-based. The paper focuses on communication techniques and skills for· public health enlightenment programmes in the rural areas. The study examined issues in public health, especially, as it relates to HIV/ AIDScampaign. The researcher recommends a new approach to health communication based on traditional channels which are people-oriented and culture-specific. To this end, it is argued that any communication on health should evoke empathy and accommodation of people living with incurable diseases, including HIV/ AIDS.