Influence of Indigenous Radio Programmes on Cultural Orientation of Igbos in Three Selected States in South-East Nigeria

  • Blessing N. Chinweobo-Onuoha University of Nigeria, Nsukka
  • Andrew Hyacinth Ngene Ibrahim Badamasi Babangida University, Lapai
  • Ukamaka Cecilia Martha Akata University of Nigeria, Nsukka
  • Chinenye Evangeline Ezenwa University of Nigeria, Nsukka
Keywords: Indigenous, Cultural Orientation, Igbos

Abstract

This study was carried out to examine the influence of indigenous radio programmes on the cultural orientation of Igbos in three states in South-east Nigeria.  The survey research method was adopted for the study. The residents of nine select local government areas of Anambra, Enugu and Imo states constitute the population of the study. A sample size of 385 was drawn using the Australian calculator, while the Cultural Imperialism and Agenda Setting theories served as its theoretical framework. Findings revealed that improper scheduling affects listenership of indigenous programmes on radio and that the knowledge of Igbo culture has also been improved among the people of the region. It was concluded that indigenous radio programmes have helped in propagating the Igbo cultural values among the residents. To this end, the study recommends that more interesting indigenous programmes should be created in order to capture and attract more listeners to them even those who are not natives but reside in the South-east among others.

Author Biographies

Blessing N. Chinweobo-Onuoha, University of Nigeria, Nsukka

Department of Mass Communication

Andrew Hyacinth Ngene, Ibrahim Badamasi Babangida University, Lapai

Department of Mass Communication

Ukamaka Cecilia Martha Akata, University of Nigeria, Nsukka

Department of Mass Communication

Chinenye Evangeline Ezenwa, University of Nigeria, Nsukka

Department of Mass Communication

Published
2020-09-05
How to Cite
Chinweobo-Onuoha, B. N., Ngene, A. H., Akata, U. C. M., & Ezenwa, C. E. (2020). Influence of Indigenous Radio Programmes on Cultural Orientation of Igbos in Three Selected States in South-East Nigeria. University of Nigeria Interdisciplinary Journal of Communication Studies, 26(1). Retrieved from https://journal.ijcunn.com/index.php/IJC/article/view/125
Section
Articles