Imbalance in Global Information Flow
Causes, Implications and Ways Out for Developing Countries
Scholars of mass communication have defined communication in a variety of wavs. Steinberg (1971:10) refers to it as "a dynamic and functional
interaction between individuals and among groups which takes place in a social environment". Emery, Ault and Agee (1960:3) see it as "an art of
transmitting information, ideas and attitudes from one person to another". These definitions perceive communication as a process.