Communicating Corporate Visions Through Corporate Advertising
A Study of Select Corporate Institutions in Nigeria
AU institutions, profit and non-profit, exist to provide services to people, especially as the success of such institutions greatly depends on the extent to which the publics/ people understand their visions, operations and products/ services. This author observes that many of such organizations in Nigeria appear to have been too preoccupied with the profit they stand to get from their publics rather than seek to blow how their publics understand their visions. Consequently, the extent to which the visions of Nigerian blue-chip corporate institutions are communicated through their corporate advertising copies forms the focus of this study.